Lovewell Blake
Lovewell Blake are one of the region’s top accountancy practices with an impressive portfolio of top clients.
However, their core business is from smaller enterprises. They identified that they were perceived as being out of reach of such businesses, so FOUR’s innovative campaign demonstrated that using Lovewell Blake gave smaller businesses the broadest range of everyday and specialist services from a single source at competitive rates.
The campaign took a more creative and 'lighter' theme than much advertising normally associated with regional accountancy practices.