South Devon Railway
The South Devon Railway is one of the West Country's top tourist destinations, attracting 100,000 visitors each year.
With a wide market that encompasses tourists, local people, group and tour operators, schools as well as railway enthusiasts, FOUR has designed a series of advertisements that are run in the local press, tourist guides, trade media and the railway press. FOUR has also recently taken the SDR into radio advertising too.
The tourism market in Devon is crowded so the advertising is designed to stand out and promote the railway as an all-day, heritage attraction that appeals to the whole family.
