Go Active Breaks
Introducing 'Go active breaks'. A brand new national sports programme from Hoseasons for 2010.
FOUR were commissioned by Hoseasons to develop the overall identity for 'Go active breaks' which is made up of 5 programmes:
• 'Go Pro' - professional coaching
• 'Go Wild' - adrenalin sports
• 'Go Discover' - countryside activities
• 'Go Slow' - leisurely pursuits
• 'Ready Steady Go' - activities for kids.
The 'Go' brand is made up 5 rings to reflect the programmes with graphical swirls added to the background to create movement and make the overall logo more dynamic