Trailer-made branding for Dennison Trailers
Brand Identity
Brand Toolkit
Web Design
Dennison Trailers is one of Britain and Ireland’s leading manufacturers of semi-trailers for the transport industry.
While the brand was already well-regarded, it needed a sharper, more consistent identity to expand its customer base and boost sales. The goal was to position Dennison Trailers as the first-choice supplier in an increasingly competitive haulage and transport sector.
What we did
FOUR developed a comprehensive marketing and brand strategy to elevate their visibility and impact. We created an instantly recognisable corporate identity and rolled it out across a wide range of materials, including corporate literature, promotional assets, advertising campaigns, website design, and targeted direct marketing. Bold, striking imagery was central to the creative approach, helping to cut through a traditionally utilitarian sector and give the brand real standout.
The Challenge
One of the main challenges was creating a brand that could convey both the engineering reliability expected in the transport industry and the modern, forward-thinking attitude needed to attract new customers. We had to speak to traditional audiences while positioning the brand as a leader in innovation and quality.
Results
Dennison Trailers emerged with a confident, cohesive brand identity that now supports all sales and marketing efforts. The new look has helped to build credibility, drive engagement, and differentiate the business in the haulage and transport space. The striking creative work across print and digital touchpoints continues to make them a standout name in the transport industry.
Reflections
Having also worked with Fruehauf, Weightlifter, FPS, and the Road Haulage Association, this project reflects FOUR’s deep understanding of the transport industry and our ability to deliver impactful design that drives commercial results.
