Paul is the CEO of FOUR, bringing a distinctive blend of strategic thinking, commercial leadership and behavioural insight.
 

Originally pursuing a career in elite rugby before injury changed his path, Paul moved into defence and policing, working in specialist covert operations tackling narcotics and serious organised crime. These high-pressure environments sparked a lifelong fascination with human behaviour and decision-making, leading him to study consumer psychology and earn a Fellowship with the Chartered Institute of Marketing.
 

Paul later transitioned into the commercial sector, becoming Commercial Director and then COO of a bespoke software company delivering solutions for global brands including Nike, Nestlé and Nissan.
 

After several years in private equity focused on marketing and technology businesses, Paul was headhunted in 2023 to lead FOUR. Today, he is driving the agency’s growth, innovation and ambition as it enters its next chapter.

Lauren is a content marketing professional with 20 years’ experience and an undeniable way with words. After graduating from the UK’s top business school, she began her career in London with roles at the Home Office and blue-chip organisations before returning to Norfolk to join a leading full-service agency. She now sits on FOUR’s senior management team, where she helps shape commercial strategy, drive growth and help futureproof FOUR’s success.

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Having founded and scaled her own content marketing agency, Lauren understands firsthand how businesses are built and how strong, lasting client relationships are earned. She specialises in content marketing from strategy and planning through to meticulous execution, including SEO-led web copy, keyword-rich Amazon PDPs, and B2B and B2C email campaigns that consistently exceed industry benchmarks and grow mailing lists year on year.

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Known for pushing boundaries and identifying genuine pain points, Lauren blends commercial acumen with powerful storytelling. She is also a passionate advocate for women in business, championing equal opportunity and representation at every table.

Katie is a digital PR specialist with over 11 years’ experience across affiliate, influencer, performance and brand marketing. With a background primarily in agencies and a stint client-side at Samsung, she brings a well-rounded perspective on how brands grow their presence and connect with audiences online.

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Her expertise spans digital PR, brand strategy and influencer marketing, and she is known for getting under the skin of brands to understand what truly drives them. Katie loves developing creative campaigns that not only tell compelling brand stories but also deliver measurable results.

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She has worked across lifestyle, fashion and home sectors with brands including Lululemon, Jarrolds, Harvey Jones Kitchens and Greenhouses Direct. She led a multi-channel strategy for the latter, combining programmatic advertising, digital PR and SEO-led content, dramatically increasing visibility and driving impressive, sustained year-on-year growth.

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Away from work, Katie enjoys interior design, DIY projects and making the most of coastal life with yoga on the pier or a cold-water dip in the North Sea.

Olly Constable is an Account Director with 20 years’ experience in brand and marketing communications, spanning both agency and client-side leadership roles. Having spent over a decade in-house before returning to agency life with FOUR in 2024, he brings a rare blended perspective that combines commercial rigour with a deep empathy for the pressures clients face.
 

Specialising in brand and marketing strategy, audience insight, integrated campaign planning and reputation management, Olly builds board-ready strategies that translate insight into clear, actionable creative direction. His experience covers retail, construction, security, automotive and the public sector, working with organisations including The QD Group, CITB, North Norfolk District Council and Nissan.
 

Olly proudly led a national CITB campaign reshaping parental perceptions of construction careers, delivering the biggest positive shift in sentiment in almost a decade. Outside of work, Olly channels his inner Ted Lasso, coaching youth football with equal parts optimism and competitive spirit.

Claire is an experiential marketing specialist with over 20 years’ experience delivering high-impact brand activations and event-led campaigns across the UK, EMEA, APAC and the Americas. With a career rooted in global agency networks, including Omnicom Group and TRO, she has led integrated B2B and B2C campaigns for some of the world’s most recognisable brands.

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Her expertise spans experiential marketing, live, hybrid and virtual events, end-to-end campaign delivery, sponsorship and exhibitor management, and VIP stakeholder engagement. Claire has brought standout experiences to life for brands including Diageo, GSK, Lucozade, Suntory, Porsche, BMW and Lloyds TSB during the 2012 Olympics.

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Known for operational excellence under pressure, she thrives in complex, high-profile environments, creating brand moments that drive measurable engagement and sales uplift. A natural problem solver, Claire is calm, collaborative and trusted to make ambitious live projects run seamlessly.

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A self-confessed “100% solar-powered human,” she’s happiest in the sunshine with a book in hand.

Hayley is a marketing and PR specialist with experience spanning more than 15 years, working across agency and in-house roles within corporate and public service organisations. A true marketing and events generalist, she thrives at the intersection of brand and PR, building reputations, telling compelling stories and making things happen.

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Her experience covers housing associations, councils, hospitals, the leisure sector, apparel brands, as well as national organisations, including CITB and Bramble Energy. Hayley was instrumental in developing CITB’s Future Made campaign, helping reposition construction as an aspirational career path and driving meaningful positive change in perception.

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Solutions-focused and endlessly proactive, Hayley is known for her ability to build strong client and team relationships, cut through complexity and quite simply, get things done.

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Outside work, she’s a flamingo enthusiast with a love of all things sparkly, serves on the Brandland Steering Group and as Secretary for Thrive Autism, and isn’t afraid to tackle DIY armed with a hammer in one hand and a beer in the other.

Erin is a talented mid-weight designer with five years’ experience bringing brands to life through thoughtful, strategic creativity. After graduating from Norwich University of the Arts in 2021 with a First-Class BA in Graphic Design, she stepped straight into agency life, where she’s worked across health, FMCG, leisure, education, construction and charity sectors.

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Specialising in brand identity, illustration, placemaking and web design, Erin combines strong visual intuition with concept-driven thinking and meticulous attention to detail. She believes design is about solving communication challenges and creating work that resonates.

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She played a pivotal role in creating a bold brand identity for Ground & Co, leading the naming and brand development through to rollout across in-store machines and social media, supporting charitable initiatives in the Isle of Man, Channel Islands and Tanzania.

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An award-winning designer (Women’s Marketing Awards), Erin runs on high standards, netball and, above all, dachshunds.

Zach is a graphic designer with two years’ agency experience, bringing brands to life through bold visuals and sharp creative thinking. A First-Class BA (Hons) graduate, Zach specialises in branding and campaign creative, with skills spanning photography, videography and animation.

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He’s worked across retail, property and corporate sectors with clients including QD, Cherry Lane, Chantry Place and Dardan Security. Zach has played a pivotal role in delivering multiple seasonal campaigns for QD and Cherry Lane for key trading periods, supporting both photography and creative rollout to ensure campaigns feel cohesive, impactful and commercially strong.

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With a keen eye for brand identity and logo creation, Zach focuses on making his designs not only look good, but work well. Whether behind the camera or building a showreel, he brings energy, precision and pride to every project.

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Outside the studio, he’s a dedicated Norwich City FC supporter and a competitive table tennis player.