A brief overview
01
The Problem is Simple
Your customers aren't just using Google anymore. They're asking ChatGPT, Perplexity, and other AI systems for recommendations.
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"Which accountancy firm should I use in Norwich?"
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"Best marketing agency for property developers?"
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"Who can help with our rebrand?"
AI gives them direct answers. With recommendations. Right there.
If you're not in that answer, you don't exist to that customer.
02
This Isn't SEO
Traditional SEO gets you found on Google. That's still important. But only 12% of what ranks #1 on Google appears in ChatGPT responses.
Different system. Different rules.
AI looks for:
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What journalists and industry publications say about you
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Whether you're recognised as an authority
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How clearly you explain what you do
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Whether others recommend you
It's not about keywords. It's about credibility across the entire web.
03
Why This Matters Now
The data is stark:
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60% of Google searches now end without a click to any website
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AI-referred traffic has grown 527% in the past year (Search Engine Land, 2025)
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Visitors from AI search convert 4.4x higher than traditional search
But here's the urgent bit:
Brands that get cited by AI now will maintain that advantage for years. Citation patterns are forming right now and will solidify by late 2027.
Early movers get embedded. Late movers struggle to break in.
Why FOUR can help
Most agencies can't do this properly.
GEO (Generative Engine Optimisation) requires PR to get you mentioned in publications, digital expertise to optimise your site, creative to make content compelling, and strategy to orchestrate it all.
Most agencies only do one of those things.
We've done all of them,
integrated, for 63 years.
Our leadership team has worked with semantic search and AI technologies for nearly a decade. This isn't new to us - it's simply accelerating.
We've invested heavily in GEO capability to support our clients through this shift.
What We Do
We make you visible when AI systems answer questions about your industry.
Our approach:
01
Assessment
We test where you appear (or don't) across ChatGPT, Perplexity, and other AI platforms. We show you the gap.
02
Strategy
We identify what needs to change - your website, your content, your media presence, your positioning.
03
Integrated Execution
Our PR team gets you featured in publications that AI trusts. Our digital team optimises your site. Our creative team makes it compelling. Our strategists orchestrate it all.
04
Measurement
We track your AI visibility monthly. You see improvement in real citations, not vanity metrics.
Your First Step
Find out where you stand
We'll test your business across major AI platforms, show you where you appear versus competitors, and give you honest recommendations.
No obligation.
Just insight.
This assessment normally costs £1,500. We're offering it complimentary to businesses serious about AI visibility.
Limited availability - we're prioritising long-standing clients and strategic partnerships.
Ready to See Where You Stand?
Get your complimentary AI visibility assessment.
We'll show you:
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Where you appear in AI responses today
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Where your competitors appear
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What opportunities exist
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What it would take to improve
Or call us: +44 (0)1603 627294
Common Questions
No. Only 12% overlap between Google rankings and AI citations. Different expertise required.
You can, but citation patterns solidify by late 2027. Early movers maintain 3x advantage long-term.
First citations possible in 60-90 days. Meaningful visibility 6-9 months. This is infrastructure, not a quick campaign.
Depends on your current position and competitive intensity. Assessment reveals realistic investment. Typically £2,500-£8,500/month for committed programmes.
We've navigated every major marketing shift since 1963. We have integrated capabilities most agencies lack. We're investing heavily because our long-standing clients need this. We have deep technology innovation experience.
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