One identity, one voice for North Norfolk District Council
Brand Identity
Wayfinding
Brochure Design
North Norfolk District Council (NNDC) approached FOUR with a clear and ambitious brief:
"We need to big up our branding and be clear about what services we provide to the public. All our assets and land should be clearly branded and easily recognised so that people know what the Council provides. There should be a single, approved, known and understood brand."
They wanted a single, cohesive identity to ensure everything they delivered, from signage to services and beyond, carried the council’s stamp of responsibility. A stronger public-facing profile would not only raise awareness among residents but also reinforce their credibility with partners and stakeholders.
What we did
FOUR developed a clear and confident visual identity that truly represents NNDC and its role in the community. This included updating the existing logo to create a more modern, digitally optimised version that would work across all platforms and materials. We also created a comprehensive set of brand guidelines to ensure consistency and clarity across every touchpoint, from letterheads and livery to signage, social media, and more.
The Challenge
The biggest challenge was striking a balance between the need for clarity and authority with the desire for a brand that felt approachable and relevant to a wide-ranging public audience. It was essential to ensure the updated identity maintained familiarity for residents while elevating NNDC’s presence in a modern, visually coherent way. The brand had to work equally well in digital and physical spaces, which is always a test of both design versatility and simplicity.
Results
The result is a strong, clear, and recognisable brand system that supports the council’s mission and raises its visibility. NNDC now has a professional and unified identity that strengthens its reputation, enhances public understanding of its services, and ensures that all communications convey a single, unified voice.
Reflections
This project highlighted the importance of consistent branding in the public sector, not just for visual impact but for building trust, transparency, and recognition.
For FOUR, it was a pleasure to work on a project that reinforces the value of design in civic life and shows how a single identity can represent the many services a local authority provides.
