Spreading festive magic with Cherry Lane Garden Centres
Campaign
Social
TV Advertisement
Out of Home
FOUR were appointed to evolve the Christmas creative platform for Cherry Lane Garden Centres, building on previous seasonal success while giving the brand a distinctive, ownable and impactful festive idea.
The result was Santa Stops Here – a fully integrated Christmas campaign positioning Cherry Lane as a must-visit festive destination, not just a retail environment. Rather than focusing solely on products, the campaign centred on experience, magic and the emotional pull of Christmas traditions.
What we did
We created Santa Stops Here, a bold idea positioning Cherry Lane as part of Santa’s own journey - if Santa stops here, then it must be worth the trip. Led by a warm, characterful TV ad, the campaign balanced charm with product focus. Rolled out across TV, social, OOH, radio and in-store, it delivered a seamless, immersive festive experience from awareness to visit.
The Challenge
Cherry Lane trades in a competitive garden centre market where Christmas is a critical trading period. While others default to price and predictable festive visuals, the ambition was to create a distinctive, long-lasting idea that drives regional footfall, elevates the experience beyond transactions, builds on momentum, and works seamlessly across TV, digital, in-store and local media - all rooted in community warmth.
Results
We delivered a distinctive, ownable Christmas platform that set Cherry Lane apart. It drove increased festive footfall, strong digital engagement and strengthened perception as a true Christmas destination. Built to scale and evolving each year, the campaign proves Cherry Lane can compete creatively with national brands while staying true to its warm, approachable character.
Reflections
“Christmas retail is crowded and noisy, so simplicity was our advantage. By anchoring everything in one confident idea and delivering it consistently across every channel, Santa Stops Here strengthened our brand and drove real results. More importantly, it helped position Cherry Lane as part of our customers’ festive traditions and not just somewhere to shop.”
Nisha Collins
Marketing Manager
QD Group
