What we did
We developed a number of design concepts for the Coffee Wholesale brand, exploring different directions to ensure the identity clearly reflected their values. The chosen route is bold and modern, with a playful edge, using a striking blue colour palette and contemporary typography to bring the brand to life.
Once the brand was established, we built the website using Shopify’s robust eCommerce platform, ensuring product and stock information could be easily cross-referenced with existing systems.
As part of the website build, our team also supported the client with copywriting and product photography, ensuring consistency across the site and delivering strong, clear imagery throughout.
The Challenge
The brand needed to stand out in a crowded competitor landscape, both visually and through the values it communicates. Identifying a clear gap in the market was essential in positioning Coffee Wholesale as an industry leader.
Alongside this, the website needed to manage a wide product range, making the accurate setup of weights, SKU codes, and shipping costs a complex but critical part of the build.
Results
The eCommerce website and brand identity communicate Coffee Wholesale’s values with clarity and confidence. It uses a visually engaging design that helps them stand out among competitors in the crowded wholesale sector.
Reflections
This project challenged the team in a number of ways. From learning new terminology to adopting new technologies, we fully immersed ourselves in the world of coffee and wholesale to truly understand the client’s needs and goals, translating this understanding into a clear, effective brand and eCommerce experience.
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Ground-Breaking branding for Coffee Wholesale
Brand Identity
Web Design
Photography
Copywriting
After the success of The Vending People’s new website, they were keen
to seek our skills in developing a new website and brand identity for the wholesale branch of the business.
The brand and website needed to communicate that the business is more than just a wholesaler. Alongside selling high-quality products and coffee, sustainability sits at the heart of everything they do. This includes working with producers and suppliers who share the same values and a genuine commitment to supporting the planet.