Thoughts

Your website traffic is declining. Your SEO team insists your rankings are strong. Your analytics show engagement is steady. So what's happening? The answer is both simple and seismic: your customers aren't finding you on Google anymore because they've stopped using Google the way they used to. The Invisible Shift Last month, we ran an experiment. We asked 100 business decision-makers in professional services, technology, and financial services the same question: "Where did y

I’ve always been drawn to that point where people and purpose meet. Early in my career, I worked in external branding - campaigns, customer research, positioning - and it quickly became clear: when employees don’t believe in what you’re selling, customers feel it straight away. That realisation pulled me towards internal communications, culture and values, and eventually into developing Employee Value Proposition (EVP) programmes that connect the internal and external experie

This autumn, ITV celebrates 70 years on air, a huge milestone in British broadcasting history. On 22nd September 1955, Independent Television first went to air, bringing with it a bold new alternative to the BBC and changing the shape of television forever. From Survival to Midsomer Murders and Minder to Downton Abbey, ITV has produced some of the nation’s most memorable shows, entertaining millions while also driving social conversation.   At FOUR, ITV’s 70th birthday has go